Cannes Lions

RETRAIN YOUR BRAIN

MOTHER NEW YORK, New York / VIRGIN / 2013

Case Film

Overview

Entries

Credits

Overview

Description

We’ve told people about Virgin Mobile’s deal before. It’s a great deal and it’s better than what they are currently on. But they still won’t switch.

So we decided to do something drastic. We chose to retrain their brains.

This commercial playfully attempts to brainwash the public with the help of an Internet celebrity cat, a hypnotic lead singer and of course telepathic Brazilian triplets.

So they can get out of their own way and take advantage of Virgin Mobile’s great deal.

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