Air New Zealand wanted to tell the country about its 75th Anniversary exhibition at the Auckland museum. So we invited people to join us on a trip down memory lane. We created an old-fashioned long copy ad that took the reader on a journey through the airline’s rich history. And we did more than just tell them what to expect at the exhibition. We gave them an emotion ride and reminded them why they should feel proud of Air New Zealand’s achievements and prompted them to come celebrate them at the exhibition.