The air filter market has been increasing every year, as demonstrated by the big brand jump into this market. Consumer need is still unfulfilled for both household and corporate usage. It’s an opportunity for us to launch our high quality product at an acceptable price.

Our goal is to create a brand that is foremost in the consumer's mind, and to increase sales of the product.

Key communication simplifies the product, making it easier to understand and more memorable. Using traditional media captures people's attention, driving them to ask for more information instore.