With a low awareness amongst smartphone users what NFC is all about, including those with NFC enabled devices. We designed an activity whereby we engaged consumers and let them try to see if their smartphone devices was equipped with NFC or not - tapping their smartphone to a stand equipped with a NFC tag. Those with NFC enabled devices got directed to a mobile site where they were asked to provide us with their mobile phone number as a confirmation for participating in our activity. Upon sending us their number, they received an SMS with a unique code that they redeemed for a free movie ticket.

Users without NFC devices could scan a QR code that directed them to a mobile site with more information about NFC and Nokia NFC enabled products.

Consumers were targeted via a mobile campaign using geotargeting and display campaign. Our WiFi hotspots - giving consumers free access to internet - provided a landing page that communicated our activity.

The client set a KPI of 250 movie tickets and 3 000 visits to the mobile site. We gave away 425 tickets and managed to get 5 000 visits to our mobile site.

WINDOWS PHONE!