Cannes Lions

NOKIA N8

WIEDEN+KENNEDY, London / NOKIA / 2011

Awards:

1 Bronze Cannes Lions
3 Shortlisted Cannes Lions
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Film
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Overview

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Overview

Description

Using the strategic platform - ‘It’s not technology it’s what you do with it’, our task was to position the Nokia N8 as a powerful tool for creativity by focusing on its 12mp camera & HD video features.

We engaged a production company to help create a magical, microscopic stop-motion animation – shooting entirely on the N8 in order to showcase the phones supreme imaging capabilities.Working with an intricately crafted 9mm heroine we were literally teetering on the edge of impossibility. 150 different Dot puppets had to be created in a variation of sequential poses. She was way too small to use traditional manipulation animation techniques. So each frame features a different replacement puppet. Each one painstakingly painted with the tiniest of brushes while the model maker held their breath.Because of the intricate nature of creating a stop-motion animation at such a tiny scale, working flat out produced just four seconds of film content per day. It took little Dot around a month to get from one side of the 1.5 meter set to the other.

Understandably, the story behind the Guinness Word Record breaking film proved equally compelling and encouraged people to share it out of sheer amazement.

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