Cannes Lions

AIRLINE

MARKETEL, Montreal / AIR CANADA / 2006

Awards:

1 Shortlisted Cannes Lions
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Overview

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Overview

Description

When Air Canada revolutionised air travel with the multi-flight pass, available only online, the natural evolution was to continue the revolution online with an interactive demonstration of the advantages for consumers.By integrating several testimonials from revolutionary travelers,(don't forget to click on the phone and the poster on the ground), the microsite presents an intuitive and friendly navigation area where users can discover the product at their leisure. Thanks to an interactive map, users can visualise the travel zones that correspond to different passes. There's also a link to the transactional site where they can purchase their pass.

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