Cannes Lions

AIRLINE SEATSALE

MARKETEL, Montreal / AIR CANADA / 2007

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Consumers were invited to whip down a toboggan run in order to grab the highest number of special offers in the shortest amount of time, all while avoiding false offers or risking adding seconds on to their total time. At the end of the run, final scores and accumulated offers are revealed. A send-to-a-friend option lets friends challenge your score, and an integrated booking function provides the consumer with an immediate ticket purchase option.

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