Cannes Lions

The Lost Reindeer

MPC, Culver City / AIR CANADA / 2020

Film
Demo Film
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Overview

Entries

Credits

Overview

Execution

The brief was to embody the emotional pull of being at home with loved ones for the holidays, so it needed to evoke feelings of warmth and a sense of belonging. The colour grade needed to enhance these feelings and enrich the quality of the film even further.

We already had a stunning piece of film to work with, so the intention of the grade was to maintain a soft dreamlike contrast with a light warm hue, and keep saturation subdued to project a certain filmic sophistication.

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