Virgin Media Shorts broke the mould by championing undiscovered film makers, putting their work on the silver screen.

We created a hub for the competition where the film entries and applications were submitted online. Over 2000 short films were uploaded, 4 times the industry average. People could then comment and vote on their favourites.The films were judged by a high profile panel including Richard Branson, Kevin Spacey, British TV talent (Steve Mangan) and directing talent Gurinder Chadha, as well as the public. Together they shortlisted their top 12 finalists.

The 12 shortlisted films are now being screened in 214 cinema screens over 12 months, an industry first running four minutes of content before ads and trailers.These 12 films will also be showcased on all ‘screened’ media including cinemas, websites, Virgin1 TV, VOD and mobile with branded Virgin Media opening and closing credits.

People aware of Virgin Media Shorts during 2008 were twice as likely to associate Virgin Media with film and believe the products were suitable for them.75% of those aware of Virgin Media Shorts are more likely to consider Virgin Media with film and 58% feel warm about the brand.

14M adults reached through Virgin Media portfolio.Cinema activity was negotiated at a 90 off rate card and will achieve upwards of 10M admission.Secured nationwide media coverage totalling £7.9M in PR value.Virgin Media Shorts will run for a second year from September 2009.