Cannes Lions

You Can’t Keep A Good Thing Down

REVOLVER, Sydney / VIRGIN / 2021

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You can’t keep a good thing down – a symbol of courage, commitment and better times ahead for all Australians.  

After months of speculation around the future of Virgin Australia due to Covid-19, they were ready to announce their triumphant return to the sky. 

On the morning of the announcement, we released a spot that mirrored the feeling of the entire country and celebrated the return of that ‘airport feeling’.

Soundtracked by the anthemic ‘What You Need’ by Aussie Icons INXS, the spot sees a 12-year-old girl from Melbourne dance the airline into its next chapter. 

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