Goal:Strengthen Delta brand perception by showcasing Delta as an innovator while communicating aspects of Delta products and services in an appealing way.Who?High Value Customers. Primarily Males, 25-55 years old, business travellers, sports fans.What?Come away believing that Delta is dedicated to making a new kind of travel experience, one customised to your liking.

We created a simple interaction that felt both personalised and easy, using tiles with emotive phrases to capture your travel mood. We then served up destinations on a beautifully styled 3D globe for exploration, with touch being all you need to transport to a new state of mind.The style is equal parts future and retro-postcard inspired, and since no single view of these destinations would suffice, we created fantastical collages with landmarks and features all in 1 stunning panoramic view.When you're finished you can share your explorations via social networks or take them with you via mobile.

At the launch event for the Delta Sky360 Club, an evening featuring a John Legend performance and sports icons from the NY Rangers and Knicks, Touch the Future of Travel provided a huge draw. Over the ensuing months, we've been able to track the number of passers-by who engage in the experience via camera - a whopping 1/3 of everyone who comes in range which is amazing for this kind of in-venue experience.We're are currently in planning with Delta to roll the experience out to other venues, including airport terminals, other arenas of sport, and global conferences like TED.