- The drifting ice on the Main river attracted the attention of many people, who came especially to Frankfurt to watch this rare phenomenon.- We built floating "Ice Cubes" (with an edge length of 1.50 metres) displaying our message ("Perth 31°C", "Australia for only 1,004 Euros") and let them float on the river, where it enters the inner city. Drifting on or between the ice floes, the attractive cubes travelled slowly through the city, being watched and even photographed by a lot of people.8 bridges later, the cubes were picked up again and re-used the following days.

The river was not harmed or polluted in any way.

Flights to Australian destinations out of Frankfurt increased by up to 10 %. Qantas and Australian destinations were talked about positively in several blogs and travel info sites.