High-powered business people don't relish the prospect of business travel but it's simply something they have to do, after all there's no substitute for meeting clients face-to-face.

This advertising is intended to build awareness and understanding of the United Airlines brand by demonstrating an empathy with business people and the realities of their travel experiences.Unlike many online campaigns which can all look like they are made by the same person, this campaign benefits from a client who understood that money spent on the right assets (in this case a Californian artist) can create striking, memorable and different ads.