germanwings.com is the most successful e-commerce platform in the German tourism industry, with a host of travel services. The relaunch lays the foundation for the travel portal to evolve into the ultimate "flight department store". New sales tools increase sales volumes by allowing users to book flights from various points on the site. An intuitive design, optimized navigation and advanced online functionalities simplify the booking process. The "flight department store" also incorporates user-generated content to encourage customer identification with the website.