Cannes Lions
NEUE DIGITALE, Frankfurt / GERMANWINGS / 2005
Overview
Entries
Credits
Description
BRIEFING GOALKeep the user in touch with the brand – even when they are not online – and inspire the purchase of tickets. Production of the Germanwings brand.IMPLEMENTATIONThe screensaver shows a map of Europe with Germanwings aircraft flying over it in real-time, following the real flightplan.
- Dynamism in real-time: illustrates the positions of all Germanwings aircraft.
- Offers such as the Crazy Night can be announced at short notice.
- Editable offers: online-connection for current information updates.- Intelligent persuasion: a link from the destination to relevant offers and also to the online booking facility.
Similar Campaigns
12 items