With Germanwings Corridor Targeting we are able to promote Skype users individualized flights to each other with the cheapest prize, from the closest airport and the next possible flight in real time.

As corridor targeted bannerads on Skype with the possibility to book directly.

We developed a new technology in partnership with Microsoft/Skype: The Corridor Targeting. This enables us to pinpoint the geographical locations of “two” Skype callers and identify the spatial connection between both participants. That way we now can display tailor made flight offers to bring them together in real life - with the cheapest prize, from the closest airport and the next possible flight in real time. As corridor targeted bannerads on Skype with the possibility to book directly.

An 433% increase in click through rates and a total of 1.9% more bookings because of the Corridor Targeting in the campaign period. Which means 3.8% more happy people living ion a long distance relationship.

And as a bonus: a completely new business model for Skype/Microsoft, that will be rolled out worldwide in 2015.