"We Know Why You Fly" is about people, places and things. It’s about emotion. We wanted to communicate that emotion in the online advertising. Animated type wasn’t going to cut it. Straight Flast wasn't going to cut it. We needed real home video. We found the perfect moments, cut them just right and created Why You Fly mini-movies. After they played, consumers were encouraged to visit whyyyoufly.com to submit movies of their own.