Domestically and Internationally, a mix of broadcast, print, out of home and online media was utilized to direct traffic to the website. Online efforts featured rich media video, pre-roll and flash ad placements on high-traffic, highly-relevant websites. National print support was used to engage the target in both “want to read” and “need to read” mind-sets. Full-page, four color placements ran in a mix of news, sports, business, small business, finance, epicurean, general interest and travel publications.

2009 Dallas Addy'sInteractive Media - Micro or Mini Sites - GoldTV - Regional/National - Single Consumer Services - GoldPrint - Regional/National - Single Consumer Services - GoldFlashforward - 2008 Finalist Motion GraphicsCommunication Arts – Webpick 4/21/08Favourite Website Award – Website of the Day 2/27/08Since the campaign launch, the business class seat ratings have shown an improvement in all measurement categories, including the overall rating for the seat, which increase by 16% and sleeping comfort, which increased 14%.Among the top 13 carriers, the AA business class seat ranking increased 55%. (11th to 5th)