Cannes Lions

AIRLINE

CRISPIN PORTER + BOGUSKY EUROPE, Gothenburg / SCANDINAVIAN AIRLINES / 2010

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Take care of your time is Scandinavian Airlines (SAS) new concept - based on being the most punctual airline in Europe. How do we take care of people's time when they are enjoying their favourite music on Spotify?We bought 30 second spots and shortened them down to 9 seconds.The air hostess in the spots simply explains what we've done. Meanwhile, Spotify banners told how much time SAS bought and removed in total.

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