Cannes Lions

Scandinavian Airlines - We Are Travelers

CABIN EDITING COMPANY, Santa Monica / SCANDINAVIAN AIRLINES / 2020

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If you thought Swedish meatballs, Danish pastries, or black licorice were inherently Scandanavian, think again. This spot for SAS (Scandanavian Airlines) takes a unique approach to travel storytelling by reflecting inward, looking at how Scandanavians have imported bits of culture from all corners of the world and made them their own. Juxtaposing everyday people with big ideas like democracy and sustainability, this narrative shows how Scandanavians have been inspired to bring the best of everywhere else back home – and how they will keep building an even better future through continued exploration and adventure.

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