Cannes Lions
DUVAL GUILLAUME BRUSSELS, Brussels / BRUSSELS AIRLINES / 2011
Overview
Entries
Credits
Execution
On Valentine, Brussels Airlines stimulated couples to go on a romantic citytrip. You could even win that trip, if you could prove you were the perfect Valentine couple. Brussels Airlines invited everyone to play an online game you could only play as a couple: with 4 hands on 1 keyboard.
Outcome
45.000 people played the game during the 10 day campaign period. It generated 8000 new opt-ins.
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