Spikes Asia
LEO BURNETT MALAYSIA, Kuala Lumpur / MAXIS / 2021
Overview
Entries
Credits
Execution
This humorous parody film features Jim Book (whose name sounds very similar to a certain tech CEO), talking about the “12”, the latest device everyone’s speculating about. In this latest evolution of the smartphone, we freed it from its metal cage, literally, as we introduce the invisible phone (the AirPhone): a nod to the speculated sizes and colours of that other famous “12”.
We then introduce the much-speculated features: distance sensor, zero light mode, real-time editing. Jim Book then talks about the (potato?) chip, which “perfectly syncs to your neural pathways” to enable features like “Pay Face” and “Car Face”. Jim then invites you to “Speculate no more” and pre-order the much-hyped “12” before anyone else with Maxis, Malaysia’s No. 1 network.
We then end with a reprise: the director instructs the talent to hold the phone a little higher, with a stronger expression, while the crew polishes the “AirPhone”.
Similar Campaigns
12 items