The AJ2012 is explored via one of the most breathtaking and advanced scrolling HTML5 sites ever created. The animated experience transitions from vehicles made of shoe components to the actual product, which assembles in 3D space, accompanied by feature-specific callouts, designer interviews and poster downloads. Parallax movement through each section mirrors the Fly Over, Fly Around or Fly Through performance themes. On completion, visitors can opt to buy the footwear, share on Facebook or tweet to win their favorite AJ2012 set-up. The site’s sophisticated design and HTML5 framework ensure a seamless experience across mobile and tablet devices