Cannes Lions
SAATCHI & SAATCHI, Stockholm / PROCTER & GAMBLE / 2005
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A woman smells her baby, Christmas tree branch, a horse, newly-tared boat, a grill with smoking peace of meat, a man that intensively smells his towel. An opened summer window is showed and a voice says:Everyday you meet thousands of scents. One of them is the scent of newly washed from AJAX.
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