Cannes Lions
OGILVY & MATHER, New York / REMY COINTREAU / 2011
Overview
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Credits
Outcome
We sued Facebook banners to spread the word. Although the sailing season of 2011 has yet to begin, Mount Gay Rum's Replay has already been quickly adopted by its intended audience — hardcore sailors. With more than 50 downloads a week without promotion or advertising. The app also was featured on sailing blogs and Stuart Elliott's New York Times blog and media e-newsletter.
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