Cannes Lions
FCB IMPACT CAPE TOWN, Cape Town / DISTELL / 2006
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The challenge was to create an interactive, visually exciting and witty website which would encourage repeat visits for updates and downloads. Another important aspect was that the site had to extend itself to several tactical makeovers without loosing the brand essence and relevance.The photo-realistic style of the material provides continual stimuli and an unusual interface with the brand whilst scrolling around the sites.
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