Cannes Lions

ALCOHOLISM SUPPORT CHARITY

ADVICO Y&R (Y&R GROUP SWITZERLAND), Zurich / BLAUES KREUZ / 2012

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Overview

Description

A scene from a tragic marriage is described. The wife is waiting for her husband who hasn’t come home from a night out, she starts drinking red wine. Through the course of the spot her name is interchanged with the name of the Red Wine. Blue Cross is there to help either prevent people’s lives being affected by alcohol or drug addiction, or support those who are affected by these issues.

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