ALDI Australia has launched a new ad campaign dramatising the perils of one-off discounts.

Australian shoppers like half price deals and two-for-one specials. ALDI bucks the trend. They keep prices low across the entire store all day, everyday, so shoppers simply save on whatever they want, whenever they want it. ALDI’s business model enables them to keep prices low across the entire store, meaning shoppers are able to save money on their whole shop.

ALDI Australia has launched a new ad campaign dramatising the perils of one-off discounts.

Australian shoppers are addicted to half price deals, two-for-one specials and loyalty schemes.

Most people have a few tins of half price tuna lurking at the back of a cupboard. But saving on one or two items isn’t really saving. It was time to call out competitors’ shifty pricing tactics and show that tuna can be well priced all the time.

A tunami of tuna comes out of the cupboard demonstrating that shoppers shouldn't drown in one-off discounts.