Cannes Lions
THJNK, Berlin / IKEA / 2018
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It’s the best friends wedding and we find ourselves in an old ruin – the windows are dusty, the floorboards broken but no one seems to care as they are all in awe of the beautiful decoration. So impressed in fact, that even our main character Smilla cannot contain her excitement, she accidentally comes into contact with a glass. Of course, now everyone expects a speech. Our Smilla is not prepared at all. Good thing the decor is there! It inspires her to give the speech of a lifetime. At least that’s what the audience, who clearly doesn’t understand a single word, thinks.
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