The hottest new public space online: chatroulette.com. A webcam site that throws random strangers into a video chat has taken off. The anything goes worldwide phenomenon is the perfect public venue for the King to go crazy and giveaway Steakhouse XTs. The iconic King will attract much attention and press as random people come across him & his delicious burger. A click on the link within the chat will send the user to a coupon page where they can print and redeem their free sandwich.

The measure of success for Chat Roulette was about one on one engagement for our target audience with the KING and the Burger King brand. Having the KING pop up in an unexpected place and rewarding our loyal customers with value in the form of a free sandwich was the ultimate success.