Cannes Lions

ALIENWARE

TAIYO KIKAKU, Tokyo / DELL / 2012

Overview

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Credits

Overview

Description

Alienware is the only and global standard PC specialized in gaming.The most remarkable characteristics are its unique form and LEDs thatare arranged nicely throughout the PC and controlable by users.We launched a web movie called "Dekotora x LED x PC" in 2010,and we now launched the 2nd series in which we focused on extreme sports.Gaming PC best utilizes its spec and its degree of freedom.It is loaded with the latest technologies.We took the gamers, who are already not satisfied with existing gameconsoles and play PC games,as an extreme gamer. And we projected them as a extreme sports.We would like you to see how extreme sports would look cool anddifferent by using LED.We did not use any CGI in this movie.

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