Cannes Lions

LAPTOP

NICKELODEON CREATIVE ADVERTISING, New York / DELL / 2010

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Kids love getting slimed. It’s pure celebration. But this production wasn't ALL celebration. There were "unique" production challenges. Getting the proper slime consistency and amount to shoot out at 55 PSI for more than four seconds. And, then, cleaning that slime off the wall, floor, bed, ceiling and out of his ears, eyes, nose, mouth and on a couple of takes, his throat. Perhaps the biggest challenge was convincing the talent over and over that “this” really is the last take.

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