To come up with a print ad that clearly shows that All-Bran products are the best aid to improve digestive health.

The final design is pretty much a visual metaphor, which clearly shows (in a didactic kind of way) that your digestive system can work with the precision of a clock when you eat All-Bran in a regular basis. For the crafting, we had an actual model of a cuckoo-clock made from real clock parts and assembled thoroughly in the form of a fully functional state-of-the-art digestive system.

Post-running research demonstrated a better awareness of the market in terms of the benefit of the product. All-Bran’s share of market has shown a continuous raise for consecutive months, due partially to this initiative. Kellogg Mexico has determined to focus their future initiatives to functionality-based advertising.