Easter is a joyous occasion where kids buoyantly run around collecting colorful eggs. At least that’s what grownups see. For the younger folk, it’s a totally different story. It’s a competition. A fierce rivalry between kids to see who can amass the most chocolate treasure.

Set in the alpine hills around Lilaberg - the idyllic fictional town at the heart of Milka’s global ‘Tenderness is inside’ brand platform, ‘All For One’ follows three kids as they go head-to-head to see who will go home with a basket full of chocolate goodness. Relentlessly seeking, sliding and nabbing every multicolored egg in their sight. But their selfishness results in the loss of one highly prized Milka Easter Bunny. It’s in this moment that they realize Easter tastes better together.