Cannes Lions

ALL ICE IS HOME ICE

WIEDEN+KENNEDY, New York / NIKE / 2014

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Canadians love hockey. In fact the vast majority of Canada grew up playing hockey and know the sport from the point of view not just as fans but as players. So how do we use the upcoming Sochi Olympics to rally Canadian hockey players and the nation as a whole as they gear up to play the biggest away game of their lives? We take to the ice. For Canadians, all ice is home ice. Just Do it.

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