Cannes Lions

SPORTS RETAILER

F/NAZCA SAATCHI & SAATCHI, Sao Paulo / NIKE / 2011

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Overview

Entries

Credits

Overview

Execution

At every stage of the Nike 600k race, the athletes arrived with their legs worn out, after such effort.

Outcome

20 teams of 13 runners;Each day, every team traveled up 25 courses of 6 to 10 kilometers;600k lasted three days;Thousands liters of water were served to athletes at the two hydration stations;Marketing actions with the hashtag #Nike600k on Twitter.

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