Cannes Lions
ID\TBWA, Sao Paulo / ADIDAS / 2011
Overview
Entries
Credits
Execution
The creative strategic solution was to join two important brands that represent the best from their specific niche: ESPN for sports and Rolling Stone for music. They were brought together by Adidas to bring to consumer’s mobile the best of news, according to their preferences.
Outcome
The application was downloaded 54,200 times on its launching week and was the #1 sports app for 22 consecutive days.
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