The adidas Samba Collection film follows four major adidas players from the Brazilian national football team gearing up for World Cup 2014 in special collection, new colorway Brazil edition football boots – a different style of boot per player.

The music video style piece sees each player going ‘all in’ and then some as they prepare for the tournament. This story of preparation (set to prominent music act Buraka Som Sistema’s electro ghettotech track ‘Bota’), is emphasized thanks to the use of a gif like edit technique throughout the film. The fast-repetition provided by the filmic gifs helps show, in a fresh, playful way, how each player trains day in day out, full on non-stop for their World Cup goal.

The sensory overload and combination of editing and visual techniques makes the viewer feel how it must feel to train ‘all in or nothing’. This is achieved by editing what feels like layer on layer of film imagery to build up to the final cta ‘all in or nothing’.

We partnered with musician to launch the adidas Samba Collection which was the campaign kick-off piece for the adidas Football 2014 FIFA World Cup Brazil campaign. The film launched a special collection of four football boots all featuring Brazil inspired colorways. The film heroes four players from the Brazil national team wearing the boots as they go ‘all in’ in preparation for June 2014.

The musician was the perfect choice to add a fresh, Brazilian sound for a new generation of young players who would already be fully focused on the host World Cup country. Brazilian / Portuguese artist's unique electro ghettotech genre is influenced by Baile Funk - heard on the street and in underground clubs - across Brazil, and marks a completely unique, edgier take on the more stereotypical Brazilian Samba sound. Artist's sound is the perfect energy needed for a film bursting with sensory overload and gif like repetitions that tell the adidas’ World Cup warm-up narrative.

We worked with the music act’s DJs and producer to create this composition for adidas and asked the singer to add her Brazlilan lyrical touch to the track.

The track, called ‘Bota’, is an original score composed for the adidas boot collection launch and was released by the artist as a single accompanied by the adidas Samba pack film Nov 5, 2013.