Cannes Lions

RAINHA SYSTEM RUNNING SHOES

TALENT, Sao Paulo / ALPARGATAS / 2008

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Brief explanation: Rainha is a very famous brand of tennis shoes in Brazil, and the Rainha System line has an interactive cushioning system, that can be used by both professional and amateur athletes. The goal here was to show that, even though people are not all athletes, they have great encouragement to run.

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