Three lines to challenge the status quo, in any language, anywhere in the world.

We took our iconic three stripes design and turned it into a symbol, striking through anything pop culture put on a pedestal. We started with superstar. By striking through it we challenged its very notion. Superstar changed from external validation to creating for an audience of one. In 57 markets across the globe. In every medium.

In 2016 we aimed for something even bigger: the future. We challenged the media’s dystopian vision by striking through the word they had come to own. Our challenge embodied our brand philosophy- that to create is to break the status quo. We inspired our audience to reject the future handed to them and instead make their own.

Three lines to challenge the status quo, in any language, anywhere in the world.

We took our iconic three stripes design and turned it into a symbol, striking through anything pop culture put on a pedestal. We started with superstar. By striking through it we challenged its very notion. Superstar changed from external validation to creating for an audience of one. In 57 markets across the globe. In every medium.

In 2016 we aimed for something even bigger: the future. We challenged the media’s dystopian vision by striking through the word they had come to own. Our challenge embodied our brand philosophy- that to create is to break the status quo. We inspired our audience to reject the future handed to them and instead make their own.

Superstar sales jumped 292% at launch.

Best Selling sneaker of 2015.

The most liked sneaker brand on social media.

Adidas Originals grew 36% in 2015.

400K Pairs of NMD_ sold in one day.

Adidas's biggest launch ever.