To create arresting, provocative extensions of the Jordan Brand “Nightmares Never Sleep” campaign, we enlisted the help of world-renowned street artist WK Interact. Together, we transformed the side of a Manhattan building into a work of art inspired by the ferocity of Dwyane Wade’s game. Via that collaboration, we not only brought fitting aggression and energy to the imagery but also gave credibility and relevance to the work. In addition to the painted wall itself, we shot a “making of” documentary video that captures WK Interact’s rarely-seen, kinetic process. The video was quickly picked up by sneaker and street art blogs, spreading buzz and raising awareness for the piece.