Cannes Lions
ELIAS ARTS, Santa Monica / JORDAN BRAND / 2006
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This spot honors the basketball career of Michael Jordan. Kids at high school basketball games to pick up games in the park pay homage to a basketball legend by mimicking his famous moves, gestures or tricks used througout his career, e.g the Jordan style. The music is more hip hop in tone with it's unique and powerful beats that are reminscent of a more urban style of music.
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