Spikes Asia

Jumpman traffic light

+ING DIGITAL CREATIVE, Taipei City / JORDAN BRAND / 2016

Presentation Image
Demo Film
1 of 0 items

Overview

Entries

Credits

Overview

Background

* Situation: Nowadays, the Jordan Brand no longer represents the basketball culture but a luxury sports brand for Taiwanese teenagers. For celebrating Jordan Brand’s 30th anniversary in 2015, it is an opportunity to reestablish connection between teenagers and the Jordan Brand.

* Objectives:

Ignite teenager's attention and drive social buzz around Jordan brand 30th anniversary.

Description

We let the Jordan brand famous icon - “Jumpman” flight on Taiwan traffic light as a street attack for celebrating 30th anniversary.

From 2nd October to 18th October 2015, we set up the Jumpman Traffic Light at Ximending, the most popular entertainment place for Taiwanese teenagers.

People dropped by to see and enjoy the eye-catching animation of the “Trafficman” changed into the “Jumpman”. After animation, we threw a QR code to drive consumers’ have in-depth knowledge of brand by visiting the Jordan Brand 30th anniversary website.

Execution

From 2nd October to 18th October 2015, we set up the Jordan Brand Traffic Light at Ximending, the most popular entertainment place for Taiwanese teenagers. People dropped by to see and enjoy the eye-catching animation of the “Trafficman” changed into the “Jumpman”. After the “Jumpman” logo appeared, we threw a QR code to drive consumers’ have in-depth knowledge of brand by visiting the Jordan Brand 30th anniversary website.

Similar Campaigns

12 items

5 Cannes Lions Awards
A/R Jordan

R/GA PORTLAND

A/R Jordan

2018, JORDAN BRAND

(opens in a new tab)