Spikes Asia
AKQA, Shanghai / JORDAN BRAND / 2017
Overview
Entries
Credits
Background
On Space Jam’s 20th anniversary, the original superteam - The Monstars - are back and they’ve taken over the courts! The challenge was to get this nation’s ballers to defy them in the digital space.
Execution
An intergalactic basketball challenge disguised within two of China’s most influential sites, Tencent NBA and Hypebeast.
WeChat Feed Takeover
The WeChat feed gets taken over by faux Monstars posts to show dominance on the internet. Influencers such as Li Na, Wang Da Lei, and Blackie Chen drop in to make a cameo.
Tencent NBA : Satellite Hoops
On the Tencent site, a moving satellite hoop hovers on the page for ballers to score on. Shoot the ball to activate the lasers. Make 3 shots in a row to blow it up to smithereens.
Hypbeast : Hurricane Spin Moves
Spin the ball to create a hurricane that blows away the Monstars chillin’ in the Hypebeast site. The faster the spin, the crazier the site breaks, breaking through the galaxy.
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