Louloux is one of the most innovative and sustainable feminine shoes brands in Brazil. The brand produces shoes reusing big brands surplus production outputs. This makes them to produce only 12 pieces of each model to be sold, that is, exclusiveness is another substantial distinction of their product. This set of attributes led us to the “rare shoes” concept and, associating the care with the environment to the exclusiveness of the brand, we created the “Rare shoes, Save yours” campaign.