Cannes Lions
EP+CO, New York / TUMI / 2017
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The perfect journey can take you anywhere. It doesn’t matter the destination.
For Mark Gonzales, that perfect journey was a surfing trip to Montauk with the TUMI 19 Degree bag by his side. But if you know “The Gonz,” no journey is complete without skateboarding. And Mark isn’t your average skateboarder. He’s a legend. And before you know it, he’s board-sliding the suitcase. After nailing the trick, Mark is ready to take the journey to the beach, strapping the 19 Degree suitcase to the top of his dream car: a 1972 Mercedes Benz 220D. Finally, he’s in Montauk and ready to hit the beach. And in typical “Gonz” fashion, he catches his first wave. Mark Gonzales could have taken a journey anywhere, but all he needed was a car, a bag, and a board.
This is his perfect journey.
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