Since the moment Michael Jordan stepped on a basketball court, he has been the standard by which all others have been compared. Today, the Jordan Brand continues his legacy by inspiring the next generation of superstars to follow in his footsteps.

Through extensive research and analysis of Michael Jordan in his prime, we identified the 5 attributes that made him unstoppable: speed, control, endurance, agility, and focus.

With these 5 attributes in mind, we worked with the nation’s leading trainers to create an interactive game – where players were tested in a series of offensive and defensive drills that also highlighted the shoe benefits.

At the conclusion of the experience, each player was given a Jordan Standard score out of 100 – a direct comparison to Michael Jordan himself.

The Jordan Standard was developed for pop-up retail spaces at NBA All-Star Weekend in Toronto and the Jordan Brand Classic in Brooklyn. (Following the success of these, it became a permanent trialing platform in Jordan Brand retail stores and training facilities).

Fans tried out the latest basketball performance shoes – the Air Jordan XXX – as they competed in the interactive trialing experience.

Consisting of a series of mini-games, the experience tested offensive and defensive skills. The player’s performance was captured using a complex algorithm of three inputs; Skeletal Tracking (measuring form and heads-up play), Motion Tracking (measuring body positioning, vertical leap, air time, and reaction time), and a specialized "smart-ball" (tracking finesse and dribble control).

This data calculated a final overall score, which compared their attributes to Michael Jordan (the perfect 100). This score was delivered on a personalized trading card to compare with friends and track progress over time.

The Jordan Standard was an unprecedented combination of technology and brand story-telling.

Other notable results:

- 5,000+ trials so far

- All Air Jordan XXX shoes SOLD OUT at launch

- The Jordan Standard is now a permanent trialing platform at select Jordan Brand retail and training facilities