Cannes Lions
FRAMFAB DENMARK, Copenhagen / NIKE / 2005
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"Speed sessions" is a training tool from the fitness platform nikewomen.com. Runners can download a 15 and a 30 minute mp3 running mix to help them push the tempo of their next run.
The mixes were tailormade by 3 DJs to fit an interval training programme created specially by a Nike Trainer. The mixes change BPMs (beats per minute) to follow the curve of an interval training programme, mimicking a coach changing the tempo every few minutes. All they need to do is follow the beat and run.
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