To communicate Nike global message ‘Running makes the world go round’, we hijacked the spherical metro city globe building in Shanghai and turned it into an interactive spinning globe that made runners literally feel on top of the world. A manifesto animated on top of the visuals to deliver a strong message to China of the power of running, and encouraged everyone across the nation to get out there and run.

On top of the building we installed a 5 metre invisible screen. Across the road runners could run on a treadmill and magically (live mapping) appear on top of the building. The quicker you ran, the quicker you made the world go round. The spectacle was live for 2 hours.

As the action played out on the ground, online over 2 million people across China were tuning into the Weibo livestream in less then 2 hours, while the next day, local Sports TV and youth platforms carried coverage of the stunt. Over a 2 day period the total online & offline impressions stood at 104 million.