For one week preceding the Nike + Human race, Nike took over three radio stations in Bangalore every morning at 7am.

Three Running Jockeys replaced the regular Radio Jockeys and actually ran in the studio and out in the streets for one hour while still broadcasting their shows.They chatted with listeners through the phone, And interacted with fellow runners on the street as well. Some even sang out some songs to inspire listeners and runners to join the Nike+ Human Race.For a city that traditionally doesn’t run, more than 1,600 participated on race day.The brief was to promote the Nike+ Human Race on the radio. While one Running Jockey was for an English station, the other two were for a Hindi and a Kannada station.

RJ = Running Jockey